Earlier this summer I joined the crew for the YETI x Fanatics cobranded launch, shooting still photography over four packed days across Oregon. DELVE Media produced the campaign with Adam Palmer leading the charge. From kickoff to delivery we had just two weeks of lead time to pull this off, and the scale was ambitious.
We covered a wide range of stories: fishing and surfing along the Oregon Coast, ranch life in Central Oregon, hunting in the high desert, and fly fishing along the Deschutes River. NFL legend Tony Gonzalez joined us on day one at the coast, setting the tone for an unforgettable shoot. Alongside the video team, I focused on stills while DELVE Media built out a suite of video assets that rolled out across NFL, MLB, NCAA, and NHL platforms.
This one pushed hard against deadlines, but the final product reflects the dedication of the entire team. I’m grateful to have been part of it and proud of the imagery we created together.
Fanatics Creative Team
Marc Lu — Senior Director of Brand
Shaun Samson — Creative Director
Anthony Mejia — Senior Manager of Brand
Production
Production Company: DELVE Media
Executive Producer: Adam Palmer
Photographer: Tyler Roemer
Video Director / DP: Eli Odegard
Production Manager: Ingrid Granlin
Wardrobe & Props Styling: Amelia Johnson & Marissa Sullivan
Digital Tech / AC / Drone: Kyle Lancaster
Lead Editor / Videographer / AC: Wes Coughlihn
Production Support: Bridgette Gleason, Korey Dausz, Kellen Palmer
HMU: Kathleen Chetlain
Casting: Abby June Stutzman — Scout Casting Agency
We photographed a lot and this is only a small portion of what we captured. It was a fun shoot that kept everyone on their toes.
