FreeHub Magazine | Spring 2014


This journey will forever live in my mind as one of the best and weirdest trips of my life. It all started with an idea to mt. bike in Mexico with Jamie Goldman and Carson Storch. That idea became reality when we started speaking with IMBA (International Mountain Bicycling Association) rep Ricardo Ganem. Next thing we know we are on a plane with multiple bike boxes in hand, heading for Real de Catorce, Mexico. At the time we knew nothing about the town other than it was mountainous with streets made of cobblestone. We basically pointed at a map and went. Here is the FreeHub Magazine article about our venture to inland Mexico. 
Words by Jamie Goldman

(above) Jamie Goldman on the cover with some local spectators. FreeHub typically does their covers like this one combining photographs with artwork.  


1956 Willies Jeep after a lightening storm that drenched us on a ride. 


 Jamie Goldman riding the rocky goat trails above the town of Real de Catorce.




Coming out of the one mile long tunnel that was built for silver miners back in the day.



Carson Storch checking out the foggy town of Real de Catorce. 


(left) A little burro help to get up the hill with some downhill bikes. (right) Carson Storch in the mountains. 



Jamie Goldman in a surreal landscape. 



Carson Storch and Jamie Goldman riding down the "Beginning of the Universe" trail. Some people travel far and wide walking hundreds of miles to come to this location, believing that this the beginning of the universe. 


(left) Jamie Goldman and Carson Storch above the 18th century silver mining town of Real de Catorce. (right) The first ever Latin urban bike park in Monterrey named Central Bike Park. A huge thanks goes out to the Central Bike Park for making this trip become a reality. Read more about the park on the IMBA page (here).



Watch the video on who is behind FreeHub and the production of the magazine.


For more outdoor mountain biking editorial photography visit Tyler's website (HERE)



TED x Bend | Print Ad


We teamed up with TBD Advertising Agency and Wild Lookout to photograph the print portion for TED x Bend. The concept was simple; shoot a flaming match. Although it seemed straightforward enough, it took boxes of matches to get the proper image. The life of a lit match has more than 100,000 different characters, from its infancy to the retirement stage.

To learn more about the event and to check out the awesome slow motion flame ignition that Wes Coughlin from Wild Lookout did click (HERE).


For more advertising photography visit Tyler Roemer's site (HERE)


KEEN Footwear | Print Ad

You may have seen these KEEN Footwear ads peaking around in some magazines lately. It's a cool thing to be  able to work with a company that is based so close to home, with their Portland, Oregon location KEEN is a stone's throw away. These print ads have been making an appearance lately in publications all over the globe showing off some of Oregon's places to explore.



Stop Wondering, Start Wandering. We photographed this image at Tamanawas Falls, which is an awesome waterfall found on the east side of Mount Hood. The falls are about 100 ft tall and straight glacier runoff from Cold Spring Creek. It is certainly worth the effort to check it out. 


For more outdoor commercial advertising photography Roemer's website (HERE)

Outside Magazine | 2014 Best SUP Getaway

Outside Magazine just announced the "Best SUP Getaway" with Bend, Oregon being on the top of the list. I have always wondered how publications reach these conclusions of the"Best" of anything. It all comes down to opinion in my mind. Nevertheless, they ran this photo that I photographed of a couple friends cruising around Moraine Lake. It was not the easiest thing in the world getting that stand up paddle board into this high alpine lake, but it was well worth it. 
Check out the entire article (here).

For more of Tyler's work visit his website (HERE)

BIKE Magazine | March 2014 Issue



The new issue of Bike Mag is out with a couple photos from around the Columbia Gorge. The Gorge is my home stomping grounds for mountain biking and it is one of the favorite places to ride. The dirt is good, the trails are built well and a lot of time you don't know or remember whats around the next corner (trail amnesia). (above) Carson Storch and Jamie Goldman high up on a Post Canyon trail in Hood River.





Black & White in Bingen. Carson Storch on Syncline Trail, Washington.




For more outdoor mountain bike editorial images visit Tyler Roemer Photography's  (HERE)

Hydro Flask

Over this past year we have been working hard on getting Hydro Flask a new look and photography that represents their brand and vision. Other than a couple guidelines Hydro Flask basically let me run wild and shoot whatever I wanted.  Here are a couple photos that popped up recently on their site. (above) Justin Norman in the Three Sisters Wilderness, Ore. 


Jacq Smith and Tyge Shelby. Painted Hills, Ore.


Kelly Flemming. Bellingham Washington. 




Tetherow Golf course. 







Aneroid Lake, Eagle Cap Wilderness, Ore. 







Wallowa Mountain range, Ore. 


For more outdoor commercial photography visit Tyler Roemer's website (HERE)


David Wise | Powder Magazine


With the 2014 winter Olympics coming up Powder Magazine sat down with halfpipe skier David Wise to talk shop. Wise is a great guy and a mind blowing skier, I met him last year at X Games where I got right up in his grill for this photo. 

Here is what David has to say about being the next freeskiing halfpipe Olympic hopeful. 
"Age: 23

Hometown: Reno, Nevada
Olympic discipline: Halfpipe
Career achievements: 1st place, 2013 Dew Tour Halfpipe; Gold medalist, 2013 and 2012 Aspen X Games Superpipe; 1st place, 2013 F.I.S. World Championship Halfpipe; 1st place, 2013 U.S. Grand Prix Park City Halfpipe; Gold medalist, 2012 Euro X Games Superpipe; 1st place, 2012 U.S. Grand Prix Mammoth Halfpipe; 1st place, 2012 Dew Tour Snowbasin Halfpipe
David Wise is not yet even half way through his 20s, but, in many ways, he is more mature than his peers. At 23, he is married with a daughter. On the snow, Wise is a humble athlete who has found the confidence to compete—and succeed—on the halfpipe circuit. Coming off a year where he stood at the top of more than one podium, Wise is in a good position to soar through the qualifications, secure a spot on the U.S. Olympic team, and make history at Sochi.
I write on my helmet a little mantra: “Embrace life. Seek truth. And be free.”
It’s sort of like every kid wants to be a rock star or an actor or whatever. I always wanted to be an athlete. Somewhere along the way I fell in love with skiing…this “new school” version of the sport.
When it came to competing, halfpipe caught my attention because it’s so in your face: 30 seconds, five or six tricks, and you’re going as fast as you can, as big as you can.
I’ve had a routine for a long time now that’s gotten me to where I am. Everyday I go out and ski. I eat the same things most mornings.
I’m not going to come out guns blazing, doing my hardest just because it’s the Olympic year. I’m trying to just maintain.
It’s unreal to finally have it [skiing halfpipe] in the Olympics. It seems to me that it should have happened a lot sooner. It’s something unparalleled, something our sport has never seen before. I want to be there, be a part of it.
I’d like to be wise and mature enough to say that if I didn’t make the team I’d be okay with it. At the same time, this isn’t my only shot at the Olympics.
Because skiing is as much an art as it is a sport, I want to put my mark on what skiing is. This is what I think halfpipe skiing should look like, and this is how I like to do it. Beyond that the judges can do or say what they want with it." 
Words by Sarah Ward


For more  ski editorial photography visit Tyler Roemer's website (HERE)

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