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| One thing that other outdoor companies have tried to replicate over and over again is the beloved Patagonia Catalog. Patagonia has always been the leader in this world, it's because they have stories. Real life stories from real athletes. This image made it in with words by climbing ambassador Timmy O'Neil. I honestly forgot about this image, I photographed it over a decade ago on a climbing trip on the Incredible Hulk in the high Sierras. Great to see it as the opener. |
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| Patagonia 2025 Spring Catalog cover of Kimmi Werner (cover image not mine but it's sweet) |